Google Search Console Now Tracks Your Social and Video Performance

As of 7th July 2026, Google closed a metric gap that had existed since Search Console's launch. Search Console monitored your website. It never tracked Instagram Reels, TikTok clips, X posts, or YouTube videos, even if they appeared in Google Search or Discover.

That is changing now.

Google rolled out platform properties, a new Search Console property type built specifically for social and video content. Any brand or creator running content on Instagram, TikTok, X, or YouTube can now see exactly how that content performs in Google Search. No website required.

As shown in the image below, there is an example of how Google Search works with your social media integrated apps. It will show you some important metrics like how many video searches, discoveries, and image searches your channel has got.

Credits: Google

Why This Matters for B2B Marketers

Your buyers don't search in straight lines. A prospect watches a product demo on YouTube, reads a LinkedIn post, and then Googles your company name. Major functions like searching for analysis, intent, and links were always run through Google Search, but now Platform properties fix that blind spot for brand managers and content marketers.

You can now measure how much of your social and video content is visible in organic search results rather than just in-app engagement. 

The image below shows a login window that illustrates how the GSC window may appear when logging in and integrating your business or creator account to measure social media metrics.

Credits: Google

What Do You Get

Three reports are included with a platform property:

• Performance report — total clicks, impressions, and additional engagement metrics from Google Search

• Insights report — traffic trends, top-performing posts, and how people are finding your account through Google

• Achievements — growth milestones, like crossing a new clicks threshold in a 28-day window
  
  

This approach is the same reporting logic Google already uses for web properties. Google is extending it to platform-specific content.

How to Set It Up

1. Open Search Console

2. Go to the Search Console verification page , click the property selector, then "Add property."

3. Select a platform: Instagram, TikTok, X, or YouTube

4. Complete the verification steps to authorize the connection

Google plans to gradually roll out the feature in the coming weeks. Not all accounts will receive it on the first day.

How Does It Benefit Your Marketing Team

Every team that works with content gets something different out of it. Here is a breakdown of how this new feature works for teams.

Brand managers get proof of organic reach beyond paid amplification. When a video earns Search visibility without ad spend behind it, that's a defensible data point for budget conversations.

Content strategists get a new input for their planning. Instead of guessing which formats deserve more investment, you can see which platform-native content is already surfacing in Search and build more of what's working, rather than what merely performs well in-feed.

Social media executives get to stop defending performance with reach and engagement numbers alone. Search clicks and impressions are a harder currency internally, especially with leadership that already thinks in SEO terms.

Cross-functional teams get a shared reference point. SEO, content, and social have historically measured success in different tools with different metrics. Platform properties put social and video performance on the same axis as web performance, with the same report structure and vocabulary.

The Strategic Read

It indicates which content formats are doing double duty by growing an audience on-platform while also earning organic search real estate.

For teams running GEO and AEO programs in addition to traditional SEO, platform properties provide the first true cross-channel visibility Google has delivered outside your domain.

But do not over-optimize social captions for search when this data arrives. 

Google is measuring content that already works. Use the report to find out why it's working, then double down, not to turn every post into a keyword exercise.